About Life’s Abundance

What we stand for

Life’s Abundance exists to empower people and pets to live happier and healthier lives. We believe that the products you put in your body, on your body, feed to your pets, and use in your home, matter, and we’re humbled that you trust us with your family's well-being.

A family relaxing in the grass with their golden retriever

Our purpose informs everything

Why we’re different

Our purpose informs everything we do - the products we create, how we bring them to market, how we distribute them, how we treat our employees and how we give back. We take responsibility for every product that bears our name, so we don't develop new products unless we know we can create a better version than what you can find in stores - period.

Life's Abundance Greens Blend supplement with fresh chard

Wholesome Hearts treats on a plate in warm morning light

Premium, delivered.

It’s all about what you receive.

Anyone can create a premium formula, but that’s only part of the journey. A truly premium product depends on every step that follows, from ingredient selection to manufacturing, protective packaging, controlled storage, traceability, and timely delivery.

That’s why we don’t stop at the formula. We carefully choose ingredients, work with trusted manufacturing partners who meet our standards, and package products to help preserve their integrity. We store products in our own warehouses where we manage the environment and the inventory. We track lot numbers and expiration dates for every product we ship. By maintaining oversight throughout the journey, we help protect the quality and integrity of every product until it reaches your door.

For us, premium isn’t defined by what leaves the factory. It’s defined by what arrives at your home.

We can't be found in stores - by design

For many brands, success means being on as many store shelves as possible. Not us. Selling through traditional retail would require us to give up much of the control that makes Premium, Delivered possible.

In traditional retail, products can pass through third-party warehouses, retail distribution centers, and store shelves before they ever reach you. It’s not that different for traditional e-commerce either. Even if they own the warehouse, they didn't manufacture the products. The manufacturer no longer directly controls how the product is stored, how long it sits, how it is handled, or exactly which lot reaches each person.

Traditional retail/ecommerce also gives large chains tremendous influence over pricing and margins. When a large retailer demands a lower cost or refuses to accept a price increase, manufacturers face pressure to compromise somewhere—whether in ingredients, formulation, manufacturing, packaging, headcount, or service.

We won’t allow a retailer’s economics to dictate the standards of the products we create for you. That’s why we remain fiercely independent and maintain a direct relationship with you. We serve you according to our values—not someone else’s demands.

Forbes Small Giant, 2019

Small but mighty

We know the extra measures we take cost us financially, but we take pride in our quality and safety record and would rather be great than big. That's one reason we were named a Forbes Small Giant in 2019 and are becoming “greater” every day.

Real people, real answers

We’re accountable

We pride ourselves on providing excellent customer care, and like our pets, we love human contact. So, unlike most brands, you can reply directly to our emails and you’ll easily find our phone number on our website. In fact, here it is: 877-387-4564. If you call us you’ll speak to a real person - happy to wax poetic about the difference between Porky Puffs and Pork and Apple Sausages.

A Life's Abundance customer care specialist

The Dr. Jane Foundation

Giving back

The Dr. Jane Foundation provides financial support to empower the noble, life-saving efforts of animal rescue groups, where 97% of the money raised goes directly to fund animals in need. The funding comes from a mix of Life’s Abundance profits, employee owners' payroll deductions, and customers who donate at the end of placing their orders. Currently, we support Furry Friends Rescue in Jupiter, Florida, which ensures dogs and cats find forever homes. We not only provide financial support, but our employees volunteer to walk dogs and cuddle cats. We love pets, and so much of our business is centered around pets, that it just feels right for us to give back this way.

Life's Abundance team members at a Furry Friends adoption event

Trees for the Future

Goal achieved

4years

1,800farmers

2,000,000+trees planted

We planted over 2,000,000 trees

You played a role in reaching our goal because we plant a tree every time you purchase a Life’s Abundance skin care product. Trees for the Future focuses on enriching the soil, cleaning the air, creating food security, and eliminating poverty in suffering communities around the world. We set out to plant 2,000,000 trees by 2025 — and we did it, planting over 2,000,000 trees in just 4 years. That’s approximately 40,000 acres of forest and an untold volume of oxygen you helped put back into the atmosphere. Breathe deep and smile, this is a great way to be an active global citizen.

The trees we planted in just one year will sequester as much carbon as is emitted in 20 years by...

The Life's Abundance team in front of headquarters

Since 1998 · 100% employee-owned since 2013

We’re employee owned

We were founded in 1998, and believe the only way we’ll continue to thrive and be free to pursue our purpose is by doing the opposite of what most profit-driven companies do - stay private. Going public, taking on a partner, or accepting private equity money would mean we’d no longer be able to make decisions in line with our moral compass, and we’re not ok with that. In 2013 we became 100% employee-owned, allowing us to be profitable on our own terms - with the needs of our customers and employees coming first, and to reach our goal of thriving for the next 100 years.

Empowering people to live happier and healthier lives also impacts how we treat our employees - from a great benefits package and 401k to owning stock in the company. Most of our employees work full time because we know how important benefits are to being happy and healthy. Sure, we can make more money by extending our hours but it's important that employees have their weekends to spend with their families and get out of work at a reasonable time to sit around the dinner table or catch a soccer game.

Solar panels on the roof of the Life's Abundance building

The Environment – There’s No Plan B

Sustainability

We’re committed to evergreen and sustainable practices that consider the environment so we can leave a healthy planet for our kids. Because a large portion of our ingredients come from the earth we’re respectful of the resources we use to create, store and ship our products. Practices we’ve put in place to keep the earth green include:

Installing solar panels
Using trains vs trucks
Reducing bubble wrap for sustainable packaging
Using clean labels that wash off bottles and allow them to be recycled
Building green and using led lights and motion-activated lights
Integrating Smart Watering solutions for our HQ landscaping
Installing cutting-edge cooling technology
Using high-friction plastic bags not wrapped in additional plastic on pallets
Implementing sustainability efforts that make business sense and provide a real impact. For example: not using recyclable dog food bags because it costs more energy to produce a recyclable bag and puts more carbon into the air - so we’d be starting off with an environmental deficit.

From our customers

We get love letters daily

Many of them say, “This is hands down the best I have found”. When you take full responsibility for every product bearing your name, you set yourself apart. In this way, you benefit from something that’s premium, not just passable - something our current customers rave about.