You’re busy keeping pets healthy and happy, and we’ve been busy supporting you since 1999 by creating premium products for cats and dogs, where every science-backed ingredient has a purpose.

AAFCO
FEEDING
TRIALS

While we’ve always formulated our diets by AAFCO standards, we know you’re comfortable when the pets in your care are eating food that's been through an AAFCO feeding trial. We’re committed to have each of our foods go through one - yet because we perform them ethically it takes time.


Our foods that have already been through a trial are:

  • Lamb Meal & Brown Rice Recipe
  • All Life Stage Dog Food
  • Adult Weight loss formula

During the trials the animals are treated well, with regular time running outside and playing with other dogs and humans- they even have a heated indoor yard for the winter months.

+ Read More

Premium
Dog
Food

Dog Food Bag

Formulated with an emphasis on gut health, our premium dog food includes species-specific probiotics to support overall wellness.

WE’VE
NEVER
HAD
A RECALL

Dog eating

Quick
Notification
System

We serve tens of millions of meals a year and although we’ve never had a recall, we believe there is a safety advantage for all pets to be fed products supported by a quick notification system like ours. If there ever were a recall we would still report it to the FDA, but our direct relationship with consumers, plus our controlled product tracing means that we can reach affected customers within hours of a concern. This innovation embodies our commitment to safety and is a stark contrast to the commonly accepted public recall system, where you may never know that what you’re feeding your pet is possibly lethal.

Dog eating

YOU WILL BE NOTIFIED IMMEDIATELY IN CASE OF A RECALL

ALL
PETS
MATTER

PROVIDING essential support TO RESCUE GROUPS

As pet owners and lovers, our goal is to have a larger impact in the pet community than just providing premium products - that’s why we created The Dr. Jane Foundation in 2007, which gives 98% of funds to rescue groups. A portion of every purchase helps the foundation to provide essential support to rescue groups that work tirelessly to change the lives of animals. Just another reason to feel warm and fuzzy about recommending Life's Abundance.

SUPPORTING
THE
VETERINARY
CLIENT-BOND

WE LOVE OUR DVM’S

We love our DVMs and always support your relationship as the best source of health information for your clients and patients. We do not manufacture therapeutic diets and never recommend a pet owner discontinue or augment a medically necessary regime. We believe that we make an exceptional product line for your healthy cats and dogs, and we’d love for you to see it in action.

HEAR FROM OUR CUSTOMERS

WE KNOW
WE’RE A
LITTLE
EXTRA

BUT WE THINK
YOU’LL LOVE IT

Whether it’s the transparency in our supply chain, ingredient sourcing and formulation philosophy, or our labels that tell the truth without any misleading marketing claims, we give you extra confidence that you’re not just recommending food but also a company that delivers your clients the highest quality pet products and customer experience out there.